The logo conveys a sense of community through a connected wordmark and a graphic symbol made up of four home plates. 

To celebrate the campaign's launch, a spatial installation was created for the audience to focus on the importance of failure and community through the game of baseball. The exterior consisted of the campaign's visual language while the structure itself was shaped as home plate. 

The interior had two main parts: 'backyard baseball' and 'a game of failure'. The two left panels, 'a game of failure', projected videos of various professional baseball players failing. The two right panels, 'backyard baseball', projected live streams of families and friends across the country participating in a sponsored wiffleball day.

A brand book was created to document the campaign's mission, attributes, and research. Read the Home brand book here.

One poster series emphasizes community and failure, while the other utilizes Home's illustrative elements and crisp imagery. 

Home's merchandise further expanded upon the psychological research and child-like attributes that were explored in the campaign's spatial installation. 

Description

Over the last several years, the game of baseball has seen a decline in popularity among kids and young adults. Through psychologically driven research, Home was a 2020 campaign focused on growing the game of baseball among a younger audience through a visual language inspired by child-like attributes and a foundation rooted in the importance of failure and community.

The logo conveys a sense of community through a connected wordmark and a graphic symbol made up of four home plates. 

To celebrate the campaign's launch, a spatial installation was created for the audience to focus on the importance of failure and community through the game of baseball. The exterior consisted of the campaign's visual language while the structure itself was shaped as home plate. 

The interior had two main parts: 'backyard baseball' and 'a game of failure'. The two left panels, 'a game of failure', projected videos of various professional baseball players failing. The two right panels, 'backyard baseball', projected live streams of families and friends across the country participating in a sponsored wiffleball day.

One poster series emphasizes community and failure, while the other utilizes Home's illustrative elements and crisp imagery. 

Home's merchandise further expanded upon the psychological research and child-like attributes that were explored in the campaign's spatial installation.