The new logo incorporates bold typography and an octopus graphic element to represent the other-worldly RedBull athletes and artists.
Larger than life creatures represented the other-worldly athletes and artists of RedBull Entertainment.
As part of the brand launch, RBL put together a music festival with artists who embody the RedBull motto of pushing boundaries and transcending entertainment.
Content is front and center on the new RBL website. Users have access to all of RedBull's content, including original shows, sponsored sporting events, and a new VR experience for live concerts.
The same structure of the website was applied to the mobile app.
All rebrand materials were documented in the RBL brand book for all current and future RedBull employees.