Trufula Farmer's Market

The new name and logomark take inspiration from Dr. Seuss's The Lorax. Tender Greens advocates for sustainable lifestyles by using local, healthy ingredients, and in The Lorax, 'truffula trees' are a symbol of sustainability. The logo uses the shape of the truffula tree as the main graphic element which integrates with connected, bold typography.

The rebrand of Tender Greens presents an unexpected graphic language, which is communicated through Seussian elements in the two illustrative poster series. 

A rebrand of Tender Greens restaurant to tap into a broader audience of healthy food eaters by targeting children and families through a collaboration with Dr. Seuss. Healthy food combined with the whimsical fun of Dr. Seuss's books create an exciting new food experience in the form of a neighborhood farmer's market. 

The new name and logomark take inspiration from Dr. Seuss's The Lorax. Tender Greens advocates for sustainable lifestyles by using local, healthy ingredients, and in The Lorax, 'truffula trees' are a symbol of sustainability. The logo uses the shape of the truffula tree as the main graphic element which integrates with connected, bold typography

The vibrant stationery system of Trufula used the brand's bold, serif typography complimented with a bright color palette.